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The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.

The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.

Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go! It's right for you if... Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner. The tech you get Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life. The final word The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go! Why you'll love it - This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own. - The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going. - Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun. - The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth. - Color-matched fenders keep you clean while front and rear LED lighting keep you safe. - A rear rack helps carry everything you need with ease and style.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips

The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology frame geometry make this e-bike the perfect blend of comfort, control, and fun. With up to a 100-mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go! It's right for you if... You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster, and funner on this easy-to-use ride. The tech you get The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike. Why you'll love it - The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile. - Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging. - Bosch's Active Line motor is super quiet and provides the perfect amount of assistance. - 26" balloon tires provide an amazing, cushy ride. - Color-matched fenders keep you clean while front and rear LED lighting keeps you safe.

Honka honka. How you say 'hello' in Electra Also translates to 'hey there,' 'coming through,' and 'sup.' Electra bugle horns are arguably the best way to let others know you're around. Product details - Arguably the most fun way to alert other riders or pedestrians of your presence - Classic bugle-style horn has a deep tone - Easily mounts to bicycle handlebars without tools - Classic steel horn with a large rubber bulb and a gloss painted surface - Plastic bracket with silicone strap fits a wide variety of handlebars

Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs. - Durable ABS hardshell and EPS foam liner max comfort and protection - Fit retention system with reflective bubble decal - Solid color to match any bike. Well, at least your favorite bike. - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology® frame geometry make this e-bike the perfect blend of comfort, control and fun. With up to a 70 mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go! It's right for you if... You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster and funner on this easy-to-use ride. The tech you get The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph, and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike. Why you'll love it - The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile. - Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging. - Bosch's Active Line motor is super quiet and provides the perfect amount of assistance. - 26" balloon tires provide an amazing, cushy ride. - Color-matched fenders keep you clean while front and rear LED lighting keep you safe.

Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.

The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega. It's right for you if... You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life. The tech you get The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely. The final word A new frame with a more aggressive riding position made for tackling bike lanes and back alleys, combined with Electra's unique style, lets you plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag, or rack. Why you'll love it - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - A fully-integrated 250Wh battery provides a range up to 40 miles. - Monitor your level of power support and battery charge easily with the LED controller. - The 7-speed derailleur adds extra range for getting uptown and back downtown. - Turn your e-bike into a me-bike by adding accessories from our Classic Faux Leather collection, or choose from our e-ssentials.

For all of life's beverages. A cup holder for your bike? We'll drink to that. Keeps your hands free and your drink cold. For those of us who need two hands to steer. - Fits a 12oz can - Attaches to a standard 22.2mm handlebar - Comes with reversible graphic koozie (solid color inside)

A frame bag fit for a Ponto Go! - Water resistant for all-weather use - Made with EVA foam lining and 100% recycled polyester shell fabric (PFAS free) - Reflective logo for added visibility - No tools required for installation

Bring your best friend. Dog. Cat. Bunny. Iguana. Whatever. Don't leave home without them! Now your BFF can tag along on every ride to the farmers market, dog beach, or local pub. Bring your four-legged friend along for your two-wheeled ride. - Allows pets to enjoy the ride while protecting them from jumping out - Made of durable, non-toxic plastic - Wire dome made of steel and cushion for comfort - 33 lbs. capacity - Complete with an MIK system - For bikes without an MIK-compatible rack, the MIK Carrier Plate can be purchased separately - Compatible with select Electra bike models - Dimensions: 43 x 33 x 22cm - MIK Carrier Plate pictured sold-separately

Bali Go! will transport you deep into the jungles and lush tropical rain forests of Bali. Varying shades of rich metallic green leaves on the fenders and chainguard compliment the cream colored frame inspired by white sandy beaches. The look is complete with a custom debossed saddle and grips with the same leaf pattern and a matching bell. - The color and culture of a tropical island are captured throughout this luscious ride. - Features our patented Flat Foot Technology for ultimate comfort and control. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the LED controller. - Custom embossed saddle, grips and matching bell make this e-bike as unique as you.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

For extreme conditions, you need an extreme lube. That's when you grab Finish Line's Wet Lubricant. It's ultra water-resistant and long-lasting thanks to its special formulation of synthetic oils, special polymers and anti-wear additives. This lube delivers superb drivetrain lubrication and protection and it's the ultimate choice for muddy off-road rides, all-day epics and long, rainy commutes. - Formulated with high viscosity synthetic oils, water repelling polymers, and advanced anti-wear additives - Will require more attention to drivetrain cleanliness, but delivers the ultimate in lubricity and protection - Upon application, wipe excess off chain to minimize attraction of dirt and grime - Finish Line's Wet Lubricant delivers the ultimate in lubricity and protection. It requires a little more attention to drivetrain cleanliness compared to Finish Line's Dry or Wax lubes.

We love what's inside of that head of yours. Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet. MIPS (Multi-directional Impact Protection System) was developed by brain surgeons and scientists to help reduce rotational forces on the brain caused by angled impacts to the head. Electra helmets: Making messy hair business professional. - MIPS Brain Protection System - Fit retention system ensures easy adjustment and secure fit - Magnetic Fidlock slide buckle - In mold EPS with PC shell for maximum comfort and protection - Certified to NTA 8776 standard and is ideal for e-bike riders - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Fidlock buckle - Includes: Fabric visor

The perfect way to say 'Hello' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through. And do it in style. - Cheerful 'ding-dong' doorbell style ring - Includes attachment hardware

A bicycle bell with a quality sound is how you say hello in Electra. - Easy to push lever creates a friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware

Objects in mirror are more awesome than they appear. Look back at it Add a touch more personality and a touch more safety. Install, adjust and ride. It's that easy. Product details: - Can be adjusted for use on right or left side of handlebars - Designed to fit on capped open-ended grips - Mirror dimensions: 10cm wide x 6cm tall x 10cm long arm

Get a grip… or two! Because grips are a main point of contact between you and your bike, comfort is key. Extra style is an added bonus. It's like collecting seashells without the sand. - Fun and fashionable, Electra grips help personalize your ride - Set of two grips - Pair with a matching saddle

We know you love the 133, 3133, and 157 baskets. But what happens when you want to haul something that isn't overly large, but can really weigh you down? We thought you'd probably bust out a welding torch and tack a couple of legs on the 133 basket. So that's exactly what we did. The 135 is the exact same size as our popular 133 and 3133 baskets with shorter handlebar mounts and legs bolted to the bottom of the basket. Perfect for a couple of two liters, or a six-pack with some chips and salsa to go. - Basket dimensions: 14.5 X 9.5 X 9 inches - Legs match the finish of the basket - Same size as the popular 133 and 3133 baskets with shorter handlebar mounts

Mirrycle's Incredibell Brass Duet makes a traditional ding-dong dual-tone ring with the beautiful resonance of solid brass. Plus, its compact size lets you mount it just about anywhere on your handlebars. - Dome Diameter: 33mm (1.3") - Fits handlebars with 21.7mm – 24mm (.86" – .95") outside diameters

Lights, camera, Electra. Light up your life and your bike. Increase safety while riding by strapping these lights to your bike. Brighten up your bike and guide your ride. - Easily attached and removed with rubber strap - Low power indication - Waterproof design - USB chargeable - Weight: 20g

Enjoy the velvety smooth ride and sure grip of Electra's quick-rolling Townie Tire. Plus, its classic design adds a touch of style to any bike.

The perfect way to say 'Hello' Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors. Let people know you’re coming through. And do it in style. - Easy-to-push lever creates a friendly ringing sound - Includes attachment hardware